“You never get a second chance at a first impression.” We’ve all heard this expression
before. And now, while you are
preparing your house to sell, it should not be far from your mind.
While logical factors such as price and location narrow the
pool of houses a potential buyer will look at, the ultimate decision to buy a
particular house is fuelled by a mixture of logic and emotion. And emotion often wins out. The same might be said for the process
of selling a home. For this
reason, Real Estate Agents, when they talk to you about buying real estate,
will refer to your purchase as a “home.”
When discussing the sale of your current home, however, an agent will
refer to it as the “house.” This
is a conscious choice. The agent
knows that buying a house is often an emotional decision, while, when selling a
house, emotion should be separated from the process.
Buyers are searching for a “home”—a place in which they will
feel comfortable, secure, and happy, a place in which they can imagine settling
down and raising their family. As
a seller, your goal is to cultivate these feelings through the property you’re
selling. Look at your house as a
marketable commodity. A buyer’s
emotional response is triggered early, so you want to ensure you have done
everything you can to encourage a positive response to your house from the
outset. Within minutes—even
seconds—of pulling into your driveway, buyers have formed an impression that
they will carry with them through the rest of the showing, and beyond. Keep in mind, this impression will not
only influence whether or not they make an offer, but also what they consider
to be the value of the property.
If you’ve ever visited model homes, you’re familiar with
effective presentation styles.
Have you ever walked into one of these homes and immediately begun
taking stock, planning how to get your home to look that good? Well, now is the time to take some of
these steps. Of course, there are
ways to achieve the same effect in your own home without incurring model home
costs.
When homes create this immediate type of emotional appeal,
they tend to sell quickly—and for more money. Use the following step-by-step guide to get your house into
selling shape before you put the property on the market, and you’ll be well on
your way to a successful sale!
1.
Outside the
House
Work your way from the outside
in. It is essential that your home
possess a certain “drive-up appeal.”
Remember, a potential buyer’s first impression of your house is formed
while s/he is still sitting in the realtor’s car. So, first you need to view your house from this
perspective. Go stand on the
opposite curb and observe your property.
Compare it to surrounding properties. Concentrate on the following four areas:
Landscaping:
How does your landscaping
measure up compared to the rest of the neighbourhood? If you guess it would rate below-average, make a few
adjustments. You might want to
consider buying some bushes and planting them around the property. Do not buy trees, however—mature trees
are expensive, so you will not see a return on your investment. And immature trees don’t tend to
significantly improve the immediate appearance of your home.
If the problem with your yard
isn’t a case of too little greenery, but rather too much, get out the pruning
shears. The purpose of landscaping
is to complement the home, not hide it.
Overgrown shrubs should be sheared to a height near the bottom of the
windows. Remove any ivy clinging
to the side of the house. Tree
limbs should be high enough that you’re able to walk beneath. Trim any branches that bar the way.
Your lawn should be freshly cut
and watered, and an even colour.
If there are brown spots, make sure you begin to remedy this well in
advance of putting the house on the market. You may want to re-sod areas, and you need to make sure
these spots are given enough time to grow, so they will match the existing
lawn. Also, if you decide to use
fertilizer, you’ll want to allow enough time for it to take effect. Rake up any leaves or grass cuttings.
Planting a few flowers is an
easy way to add colour and vibrancy to your yard, enhancing the first
impression of your home. Invest in
a full flat of mature, colourful flowers, such as petunias or periwinkles,
which last the length of the growing season. Do not buy bulbs or seeds—they won’t necessarily grow enough
by the time you begin showing to achieve the desired effect. If you don’t have an area in which to
plant flowers, consider purchasing a few flower pots for your porch and
planting flowers or blooming plants.
If you have a
pool, keep it sparkling and leaf-free.
House Exterior:
When you view your house from
across the street, does it appear weathered or faded? If so, it’s probably time to treat it to a fresh coat of
paint. This is usually a sound
investment; new paint can do wonders to increase a home’s perceived value.
Stay away from unusual or loud
colours. The new colour should fit
in with surrounding houses, and complement the style and structure of your
house.
Examine the roof closely. Old or leaking roofs should be
replaced. If there are leaks,
you’ll have to disclose this detail to the homebuyer anyway, and they will want
it replaced. If there isn’t any
apparent damage, however, wait for word from the home inspector before making
repairs.
The Front Door and Porch:
The front door and surrounding
area should look particularly fresh and welcoming, as this will be the buyer’s
first up-close impression as they enter the house. If you paint nothing else, at least give the door a new
coat. Replace the doorbell if it
is broken and polish the door fixture until it gleams. Wash the mail box. Keep the porch swept and buy a new
plush door mat. All of these
little things will contribute to the overall effect of a well cared-for and
welcoming home.
Ensure the lock works smoothly
and the key fits properly. When a
homebuyer visits your house, the Realtor will open the front door with a
key. You don’t want the buyers’
first experience to be of waiting on the doorstep while the Realtor fumbles
with the lock.
2.
Depersonalize.
This should be one of your first
steps when you begin preparing your house to sell. Over the years, a home inevitably becomes tattooed with the
owners’ lives, covered with touches that have made it that special place for
you. At this point, however, you
want buyers to recognize it as a property they could make into their unique place. When a homebuyer walks into a room and
sees these personalizing touches—such as photos on the walls or trophy
collections—their ability to picture their own lives in this room is jarred,
impairing a positive emotional response.
So, your first step will be to remove all the family photos, the
trophies, collectible items, and souvenirs. Pack them all together, so you’ll have everything you need
at your disposal when it comes time to personalize your new home. For the time
being, rent a storage space and keep these items there. Do
not simply transfer these items to another place in your house. Do
not hoard them away in a closet, basement, attic, or garage, as the next
step in preparing your home is to minimize clutter—and these areas of your
house will all be targeted.
3.
Remove all
clutter.
The next step on the list is to purge
your house of the excess items that have accumulated over the years. This is the hardest part for many
people, as they have an emotional investment in many of these things. When you have lived in a house for
several years, a build-up of personal effects occurs that is often so gradual
that you don’t notice the space is becoming cluttered. If you need to, bring in an objective
friend to help point out areas that could stand to be cleared. Try to stand back yourself and see your
house as a buyer might. Survey
shelves, countertops, drawers, closets, the basement—all places where clutter
often accumulates—to determine what needs to go. Use a system to help you decide: get rid of all items, for example, you haven’t used in the
past five years, and pack up everything that you haven’t used in the past
year. Although getting rid of some
things might be hard, try to do it without conscience or remorse. You’ll be forced to go through this
process anyway when you move, and with each box you eliminate, your storage
space—and the room in general—begins to look larger. We’ve broken down the process into specific areas of your
house to help you concentrate your efforts:
Kitchen:
The kitchen is an ideal place to
begin, as it’s easy to spot and eliminate the type of clutter that tends to
accumulate here. Homebuyers will
open your drawers and cabinets as they’ll want to check if there will be enough
room for their own belongings. If
the drawers appear cluttered and crowded, this will give them the impression
there is not enough space.
- First of all, remove everything from the
counters, even the toaster (the toaster can be stored in a cabinet, and brought
out when needed).
- Clean out all the cabinets and drawers. Put aside all of the dishes, pots and
pans that you rarely use, then box them and put them in the storage unit you
have rented (again, not in the
basement or a closet).
- If you, like many people, have a “junk drawer,”
clear this out.
- Get rid of the food items in the pantry that you
don’t use. Begin to use up
existing food—let what you have on your shelves dictate your menus from now on.
- Remove all extra cleaning supplies from the
shelves beneath the sink. Make
sure this area is as empty as possible.
You should thoroughly clean this spot as well, and check for any water
stains that might indicate leaking pipes.
Buyers will look in most cabinets, and will notice any telltale signs of
damage.
Closets:
- Go through all clothes and shoes. If you don’t wear something anymore,
get rid of it. We all have those
clothes, too, that we wear only once in awhile, but can’t bear to give away. Box these items and keep them in the
storage unit for a few months.
- Go through all other personal items in the
closet. Be ruthless. Weed out everything you don’t
absolutely need.
- Remove any unsightly boxes from the back of the
closet. Put them in storage if
need be. Get everything off the
floor. Closets should look as
though they have enough room to hold additional items.
Furniture:
- You may want to tour a few model homes in order
to gauge the type of
furniture chosen by design teams
to create a spacious, yet comfortable atmosphere. Note how that furniture is arranged to cultivate a certain
feeling.
- After having armed yourself with some ideas,
stand back and look at each
of your rooms. What will you need to remove? Remember, most homes contain too much
furniture for showings. These are
items that you’ve grown comfortable with and that have become incorporated into
your everyday routine. However, each
room should offer a sense of spaciousness, so some furniture will likely need
to be placed in storage.
Storage Areas:
- Basements, garages, attics, and sheds: these are the “junkyard” areas of
any given home. It is possible to arrange simple clutter
into a certain order, but junk is sent packing to these often-hidden
rooms. First, determine which of
these boxes and items you actually need.
Can some of it be sent to the dump once and for all?
- Hold a Garage Sale. You’ve heard the saying, “One person’s trash is
another’s
treasure.” Let these items go to a
better home.
- Transfer some items to the rental storage
unit. You’ll want to clear the
storage areas in your house as
much as possible, in order for them to appear spacious to potential
home-buyers. Buyers want the
reassurance that their own excess
belongings will find places for storage in their new home.
4. Inside the House
Once you’ve cleared the house of
excess items, you’ll have room to work on other areas.
Walls and Ceiling:
Examine all the ceilings and
walls for water stains or dirt. We
don’t often look closely at the walls that surround us, so be careful—there
could be residual stains from leaks that have long been fixed, or an
accumulation of dirt in an area you hadn’t noticed.
Painting the walls may be the
best investment you can make when preparing your home to sell. You can do it yourself, and relatively
inexpensively. Remember, the
colours you choose should appeal to the widest range of buyers, not just to
your own personal taste. A shade
of off-white is the best bet for most rooms, as it makes the space appear
larger and bright.
Carpet and Flooring:
Does your carpet appear old, or
worn in areas? Is it an outdated
colour or pattern? If the answer
to either of these questions is yes, you should consider replacing it. You can find replacement carpeting that
is relatively inexpensive. And
always opt for neutral colours.
Any visibly broken floor tiles
should be replaced. But make sure
you don’t spend too much on these replacements. The goal isn’t to re-vamp the entire home, but, rather, to
avoid causing any negative impressions due to noticeable damage or wear around
the house.
Doors and Windows:
Check the entire house for any
cracked or chipped window panes.
If they are damaged in any way, replace them. Test all windows, as well, to ensure they open and close
easily. Try spraying WD40 on any
with which you’re having trouble.
This should loosen them up.
The same can be done with
sticking or creaking doors. A shot
of WD40 on the hinges should make the creak disappear. Check to make sure each door knob turns
smoothly and polish it to gleaming.
Odour Check:
Begin by airing out the house. Chances are, you’d be the last person
to notice any strange or unpleasant smell that may be immediately apparent to
visitors.
If you smoke indoors, you’ll want
to minimize the smell before you show your home. Take your cigarettes outside for a period of time before you
begin showing. Ozone sprays also
help eliminate those lingering odours without leaving a masking, perfumed smell.
Be careful if you have a
pet. You may have become used to
the particular smell of your cat or dog.
Make sure litter boxes are kept clean. Keep your dog outdoors as much as possible. You may want to intermittently sprinkle
your carpets with carpet freshener as well.
Plumbing and Fixtures:
All sink fixtures should look
shiny and fresh. Buy new ones if
scrubbing fails to get them into shape.
Replacing them can be done fairly easily and inexpensively. Check to make sure all hot and cold
faucets are easy to turn and that none of the faucets leaks. If you do find a leaking faucet, change
the washer. Again, this is an easy
and inexpensive procedure.
Finally, check the water pressure
of each faucet, and look for any stains on the porcelain of the sinks or tubs.
Once you’ve covered all these bases, your house will be in prime shape
for its time on the market. Congratulations,
you’re ready to begin showing!